Data Analytics for Social Media Monitoring

This guide is designed to help democracy practitioners better understand social media trends, content, data, and networks. By sharing lessons learned and best practices from across our global network, the guide empowers monitors to make democracy work online by helping them:

• Collaborate with local, national, or international partners;

• Understand different methods of data collection;

• Make the best use of mapping and data visualization;

• Analyze the online ecosystem; 

• Detect malicious or manipulated content and its source; 

• Understand available tools for all aspects of social media monitoring; and

• Know how to respond with data, methods, research, and more through social media.