Contact management for constituent engagement (CiviMP), political organizing (CiviParty), and civic action (CiviCSO)

Created by CiviCRM LLC

Civi Powers Contact Management and Communication

Civil society organizations, elected officials and political parties are most effective when they can communicate with, understand and respond to the needs of their supporters, constituents and voters. Unfortunately, many of these organizations lack the strategic communications and digital tools for effective outreach and mobilization.

Even when these groups do have full lists of members, or access to the voter registry, they often lack a centralized platform for managing and tracking the history of their interactions with individuals or outside organizations. Consequently, these critical democratic institutions frequently struggle to tailor their mass communication, identify their most important supporters, or track the history of member activities. Members of parliament and other elected officials find it difficult to manage requests from constituents and provide the resources needed for assistance. Political parties waste time and money without a targeted voter outreach strategy. The lack of a central managed system greatly limits the ability of actors from a wide variety of partner groups to understand the who, what, when, where, why and how of effective strategic outreach and communication.

Why Would I Use Civi?

Every organization is more effective with a contact management database enabling them to build lists of people and communicate effectively with them. Civi helps organizations keep track of their audiences in a centralized location, replacing paper files, scattered spreadsheets, or numbers from the boss’ cell phone. Groups can know who their contacts are, as well as what they do, why they are important and how to most effectively engage with them. Combined with Civi’s mass email and SMS capabilities as well as its simple yet powerful searchability, these tags, groups and other identifying features mean that users can find and organize the right people around relevant issues.

Civi’s event and campaign hosting and management attributes, in combination with the ability to categorize and describe contacts, mean that organizations can quickly and easily find who to invite to specific events or organize for a given campaign. Plus, the ability to keep activity logs helps Civi users gain and keep valuable information about their interactions and history with individual contacts.

Although all organizations can make use of some of Civi’s more central features, different groups and organization types can use the power of Civi in very different ways. For that reason, NDItech developed three different “flavors” of the Civi DemTool: CiviParty, CiviSociety and CiviMP. Each comes with pre-loaded groups, tags, events, reports, contact types and custom dashboards to suit the needs of these common partners. Each individual site can be further customized to specifically fit your partner’s needs.

Political Party Membership and Campaign Management - CiviParty

Campaigns are limited by time, money, and volunteers. Targeting voters and communicating effectively with supporters help parties make the best use of these resources. Using Civi, a political party can pull up a list of all its contacts that they consider to be likely supporters—for example, youth voters located in a provincial capital, women over 60, or rural residents interested in education. Additionally, Civi, which collects information on gender and age, can be a useful tool for parties looking to broaden their base or support more women or youth candidates, as it can collect the names of active female or youth party members. With such targeted lists, parties can better engage citizens through phone calls, door knocking, email blasts or SMS communication.